Our purpose is to help our partners pursue their passion.

We do this by blending design, craftsmanship, and service to create extraordinary cycling apparel.

Cycling is our passion; apparel is our craft, giving back has become our way of life.

Primal Gives Back.

This is our mission and our promise. Every year Primal contributes more than $1 Million in support to non-profits and charitable causes. With our partners’ support, we have been able to create a movement across the industry for positive change. We know that every dollar contributed will count towards advancing research, increasing awareness, improving support, and the hope of finding cures!

A Vehicle for Change.

We believe in cycling as a positive influence globally and are dedicated to increasing the number of people who choose cycling as a means of recreation, environmental conservation, and health. 

Primal Partnerships.

Sometimes we take the lead, sometimes we draft, but our success will never be solely our own. When you team up with Primal for your custom cycling apparel, you can be confident that we will be working towards your personal success and your community’s success. Connect with us to find out why so many organizations choose Primal as the custom cycling apparel partner.


Get in touch

7700 Cherry Creek S Dr, Denver, CO 80231